Asia's wealthy are growing rapidly, and many of them are looking to live and invest in luxury residences run by high-end brands. In Southeast Asia, the epicenter of this trend is Bangkok, where major projects are rising to meet demand.
Thailand’s leading the pack with 65 properties, and Vietnam’s not far behind with 59 — pretty impressive numbers. Bangkok’s definitely the hotspot, with tons of big projects popping up to keep up with the crazy demand; Thailand alone has about 7,500 completed units and another 5,000 in the works. The Philippines and Malaysia are also in the game with 46 and 24 properties, showing how hot this market is across the region. I noticed Vietnam has more total units at 20,000, but Thailand’s 65 properties mean there’s a lot more variety, like fancy city high-rises or chill resort-style spots. Bangkok’s appeal makes sense — it’s got that prime city vibe, amazing amenities, and big names like Four Seasons and Porsche Design setting up shop. With 5,000 units still being built in Thailand, it looks like the interest isn’t slowing down anytime soon, making Bangkok a go-to for luxury real estate. I was surprised to see Singapore’s market is pretty quiet with just 626 completed units across 3 properties and nothing new coming, especially compared to Thailand’s growth. It’s interesting how Bangkok’s stealing the spotlight from places like Phuket, showing people are really into urban luxury living these days. This data from C9 Hotelworks (December 2024) really paints a picture of how Asia’s wealthy crowd is driving this trend.
If you’re into luxury real estate, Southeast Asia — and especially Bangkok — seems like the place to watch!
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