Chinese car manufacturers are winning in emerging markets with a simple formula: cheaper cars packed with technology. From Brazil to Thailand and South Africa, brands like Great Wall Motor, BYD, and SAIC are posing real competition to global giants.In South Africa, there’s explosive growth in demand for Chinese SUVs. Across Latin America, Chinese car companies are quickly gaining ground compared to well-known American, European, and Asian manufacturers.In Brazil, Chinese companies have taken over production facilities and are already manufacturing cars, including electric vehicles, tailored to local preferences.Even Japan’s traditionally strong position in Southeast Asia is starting to look shaky.Russia is a special case. Chinese brands have completely taken over the market. But joint ventures, even in the form of semi-knocked-down assembly, can be counted on one hand. China wants to sell—but not invest.
